![](https://cdn.myportfolio.com/2c34b02461f976a5a6ad21ba900ff5a1/07f7649e46c43aea7ed2dc00_rw_1920.jpg?h=66998130688aa10a43e3d7ca133101f3)
Creating a new design language is something special.
When I started at Dachstein in 2013 my first task ahead of the summer 2015 collection was to give Dachstein a new face. A new identity rich of heritage, tradition and innovation.
The brand has not been visible at the market for years. The complete take-over from the company owners in 2012 and the formation of a complete new team led to new mission; to be in the top spot of the outdoor market again after the glorious times with ski boots in the 80´s.
The brand has not been visible at the market for years. The complete take-over from the company owners in 2012 and the formation of a complete new team led to new mission; to be in the top spot of the outdoor market again after the glorious times with ski boots in the 80´s.
What could be a better challenge than this?
You need to be different, you need to look different. Offer products that others don´t have, offer services that others don´t have. Sell EMOTIONS and foremost, tell STORIES. After all that´s what product design is all about.
I would call it a "once in a lifetime statement".
This is the story of Dachstein´s new chapter in the industry and we are coming strong. This is our mission.
Stay tunes for the future.
![](https://cdn.myportfolio.com/2c34b02461f976a5a6ad21ba900ff5a1/00f749d6df9e1a3daf380a3c_rw_1920.jpg?h=5843bbd90c82fdd772663d63342c0f95)
![](https://cdn.myportfolio.com/2c34b02461f976a5a6ad21ba900ff5a1/7a995b556a76b8c26f6b6f82_rw_1920.jpg?h=9d96d5d56352312d711153e254c36ca3)
![](https://cdn.myportfolio.com/2c34b02461f976a5a6ad21ba900ff5a1/cc7dfbaee777e03e760e5ab5_rw_1920.jpg?h=130db69b21d3cd0fd66407b1717de353)
![](https://cdn.myportfolio.com/2c34b02461f976a5a6ad21ba900ff5a1/987ad6b91561e7cb825c03d7_rw_1920.jpg?h=f5d543985d71f1133f72320389db7010)
![](https://cdn.myportfolio.com/2c34b02461f976a5a6ad21ba900ff5a1/5e12ed44188fd8f0b183f572_rw_1920.jpg?h=1620d056f09a94cd188b04b7c3a5e8a6)
![](https://cdn.myportfolio.com/2c34b02461f976a5a6ad21ba900ff5a1/91475e479400ef3b275fbd8b_rw_1920.jpg?h=c4a4186c062fd0ec6051bb8572f4780b)
![](https://cdn.myportfolio.com/2c34b02461f976a5a6ad21ba900ff5a1/df5b97d8e17a6ccfaac80a0b_rw_1920.jpg?h=2a0e86be0d010c80ff35ad75893273b8)
![](https://cdn.myportfolio.com/2c34b02461f976a5a6ad21ba900ff5a1/395390da8f60d1eae8af46a6_rw_1920.jpg?h=e5deae9114510b951b2f9057dc676455)
![](https://cdn.myportfolio.com/2c34b02461f976a5a6ad21ba900ff5a1/c1de818ed5be08dd0dff6f9b_rw_1920.jpg?h=8cef74b7492246e514f5ade0a1fe58be)
![](https://cdn.myportfolio.com/2c34b02461f976a5a6ad21ba900ff5a1/195141a300c4e45580d16519_rw_1920.jpg?h=1f0d09c9204fbba6d124758c005ab622)
![](https://cdn.myportfolio.com/2c34b02461f976a5a6ad21ba900ff5a1/cd27de50c0cb0b88aae2063a_rw_1920.jpg?h=12f32258355eff96d850572d8a40e8c8)
![](https://cdn.myportfolio.com/2c34b02461f976a5a6ad21ba900ff5a1/31848dd641e6131c4ef7e838_rw_1920.jpg?h=4d4054f8179d0b85d0a487e479e25485)